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of beauty for the human figure. Paleo-Christian imaginary showed us themost demonstrativeperiod of an image’s communicativepower with a narration of events like a comic. Perhaps for this reason it was sopopular throughout theMiddleAgeswith the illustrationof HolyScripture via transcriptionwith design style, translated texts anddecorationwith images. Even in theRenaissance, the contributionof JohannesGutenberg’s printingpresswithmovable type revolutionizedwritten and visual communication thanks to its techniques for reproduction. The trade was dividedbetween thedraughtsman and the printer until the appearance of photography at the beginningof the 20th century.With the arrival of radio and later on, the television, broadcastinggrew in speed andbreadth andmedia has been key in thedevelopment of thepropaganda and advertisingof graphicdesign itself. Spectacular visual effectswere created that fascinated the world and thus the trade aswe know it todaywas defined. The various outlets theprofessionhas beenpushed tohave gone hand inhandwith the technological advances that havebeengradually incorporated. At themoment, the visual communicationdesigner uses all themedia available to try and turn his ideas intoobjects. Almost his entire job is a commission from apersonwho seeks to attain anobjective. Given this, the first step is understanding the client’s request so as not to commit the classic error ofmaking a lovely advert for something as fantastical as it is futile. ©AHAUniverso 72